The Explorer is one of several platforms owned by Innovation Norway that promote Norwegian businesses internationally. Now, those platforms are merged into one: Business Norway.
Alongside The Explorer, Innovation Norway’s international, digital platforms include Norway Events and Invest in Norway. Going forward, they will all change name to Business Norway.
“We are consolidating our resources and making sure that Norway speaks with one voice internationally,” says head of marketing at Innovation Norway, Helene Friis.
The introduction of Business Norway will happen gradually during 2022 and 2023, in the context of Innovation Norway’s existing export initiatives, including programmes for “high potential opportunities”.
“Business Norway will function much like Visit Norway: a straightforward brand name for an international audience. The Business Norway platform will become a new tool in Innovation Norway's existing government assignments for promoting Norwegian export,” says Friis.
Business Norway will initially be launched as a brand name on the current digital platforms, before content is gradually moved to its own Business Norway platform. Additionally, social media channels will rebrand from “The Explorer” to “Business Norway”.
“This will be an important resource for everyone in ‘Team Norway’, who works to position Norway and Norwegian business across the world. It is not just a tool for Innovation Norway, but also embassies, business clusters, and other actors working with trade promotion,” says Friis.
More information about Business Norway will come in the second half of 2022.