TotalCtrl – Digital innovation for reducing food waste

TotalCtrl, reduce food waste
Published August 09, 2018

The recently established company TotalCtrl has developed a unique technology for the grocery industry to reduce food waste at the retail and consumer levels.

At a glance
  • Unique technology based on automatic data harvesting
  • Helps retailers and consumers to reduce food waste
  • Ideal for online supermarkets

Food waste is one of the most pressing global challenges. About one third of all food produced in the world is lost or wasted each year – equivalent to some USD 750 billion.

This is not only a waste of money, but also of food that could go to people in need. It is estimated that the food wasted by retailers and consumers in developed countries would be more than enough to feed the 815 million people worldwide suffering from undernourishment.

Automatic data harvesting

Most food waste solutions focus on redistributing or selling food that has already expired.

TotalCtrl’s software is the only solution based on automatic data harvesting which can seamlessly integrate into existing infrastructure.

TotalCtrl’s solutions include pre-expiration notice, inventory and autogeneration of recipes. These are currently available for the grocery industry and consumers, and can be seamlessly integrated into existing systems.

TotalCtrl aims to implement its technology along the entire value chain, from producer to supplier, retailer and consumer.

TotalCtrl is one of the most inspiring European Food Waste Changemakers

Concrete benefits

In addition to reducing food waste, TotalCtrl’s solutions give retailers better internal control over inventory based on expiration dates. Consumers, meanwhile, can save time and money on shopping and meal planning.

TotalCtrl’s solutions for the producer level will provide farmers control with input on which foods consumers use and waste most. The solutions will link real-time information with existing information, such as annual figures.

The company’s solutions for the supplier level will improve value chain flow and distribution accuracy based on sorting by expiration date.

Market potential

The global food waste management market was valued at USD 31.99 billion in 2017 and is anticipated to grow to USD 45.38 billion by the end of 2023.

TotalCtrl has developed an app for the Norwegian online supermarket Handleriet.no. The app combines the supermarket’s shopping solutions with TotalCtrl’s food waste reduction solutions. TotalCtrl will be focusing on sales in the time ahead.

Advancing the Sustainable Development Goals

  • Zero hunger
    TotalCtrl’s solutions for reducing food waste can contribute to ending hunger and achieving food security.
  • Responsible consumption and production
    TotalCtrl’s solutions can contribute to achieving the target of a 50 per cent reduction in food waste by 2030.
Get in touch
Charlotte Aschim
Charlotte Aschim
CEO
Contact
Company info
Company Logo
TotalCtrl AS
Pilestredet 52, NO-0167 Oslo, Norway
Contact
At a glance
  • Unique technology based on automatic data harvesting
  • Helps retailers and consumers to reduce food waste
  • Ideal for online supermarkets

Advancing the Sustainable Development Goals

  • Zero hunger
    TotalCtrl’s solutions for reducing food waste can contribute to ending hunger and achieving food security.
  • Responsible consumption and production
    TotalCtrl’s solutions can contribute to achieving the target of a 50 per cent reduction in food waste by 2030.
Get in touch
Charlotte Aschim
Charlotte Aschim
CEO
Contact
Company info
Company Logo
TotalCtrl AS
Pilestredet 52, NO-0167 Oslo, Norway
Contact